The Original Split-Open Pretzel
At Fowler Snack Foods, we only partner with brands that refuse to compromise. Since 1894, the Spannuth family has been baking Unique Snacks in Reading, Pennsylvania—the Pretzel Capital of the World.
They Didn't Just Join the Industry—They Revolutionized It
The Spannuth family didn't just join the pretzel industry; they revolutionized it by inventing the “Split” pretzel.
By using a secret baking process that allows the raw dough to burst open in the oven, Unique creates deep grooves and hollow pockets that deliver a crunch unlike any other snack on the market.
“When you stock Unique Snacks through Fowler Snack Foods, you aren't just getting shelf space; you're getting a product with a cult-like following.”
The Unique Advantage
Every Unique Snacks product delivers something no other brand can match.
The "Split" Secret
The unique "burst" process creates more surface area for flavor and a lighter, more complex crunch that no other pretzel can replicate.
Simple Ingredients
Non-GMO, no artificial flavors, no colors, and no preservatives. Just high-quality, heart-healthy ingredients.
The Extra Dark Difference
The only pretzel on the market purposefully baked to a deep, charred finish without being burnt—for those who crave a bolder taste.
Variety for Every Customer
From the classic Splits and Shells to a variety of artisanal dips, there is a flavor profile for every demographic.
The Extra Dark Difference
For those who crave a bolder taste, the Unique Extra Dark is the only pretzel on the market purposefully baked to a deep, charred finish without being burnt. The result is an unmistakable depth of flavor that keeps customers coming back.
Why Partner with Fowler for Unique Snacks?
A world-class snack requires a world-class supply chain.
50 Years of Reliability
Our "Since 1976" heritage means we understand the demands of retail better than anyone else.
Guaranteed Freshness
Our specialized DSD (Direct-to-Store Delivery) fleet ensures that product moves from the bakery to your shelves with zero delay.
Strategic Merchandising
We don't just drop off boxes. We work with you to optimize placement, ensuring high-velocity sales in high-traffic areas.
A Complete Basket
Pair the world’s best pretzels with our exclusive Frutop Greek sodas or Bridge Creek Water for a premium snack-and-beverage destination in your store.
How Unique Stands Apart
Ready to Elevate Your Snack Aisle?
Don't settle for “standard” pretzels. Give your customers the snack they'll come back for.
Discuss wholesale opportunities and regional distribution across Florida.